Fnac unveiled a strategic plan to boost sales
Fnac has unveiled Tuesday a five-year strategic plan, dubbed "Fnac 2015", which should enable it to boost sales after a disappointing performance.
The distributor of cultural products and consumer electronics including set on increasing its store network and enrichment of its offer to address the erosion of its markets and to competition from internet.
"(…) Fnac 2015 is a plan of conquest and expansion, as new customer requirements, technological change and new patterns of consumption, "said in a statement Alexandre Bompard, the new CEO of the distributor .
The amount of planned investment was not disclosed.The group also refused to provide any numerical target for the approach of the publication of interim results of the PPR Group, July 29, said a spokesman.
The retailer plans to expand its network primarily in France, where he directed 65% of its turnover, with the opening of 30 new stores primarily targeting the outskirts of large cities.
Fnac also wishes to develop a new network of fifty stores, the smaller size (300 square meters), called later to be managed franchise.
Openings are also provided for international but they have not been quantified at this stage, said the spokesman for the distributor.Fnac now has 152 stores, including 82 in France and 72 abroad, mainly in Europe.
FIND THE PATH TO GROWTH
To help guide its customers in its stores, Fnac also plans to review the organization of its rays, now centered around the products to redirect the consumer uses.
The music department will offer soon and CDs, music DVDs as well as MP3 players or tickets to concerts.
In the area of mobile telephony, the retailer announced last month a partnership with the operator SFR to whom he will assign all of its rays.
Fnac also aims to expand its services and products including the opening "Kids Universe" in each of its stores that will target smaller.
With this plan whose implementation is spread over five years, the company that promised to the sale by PPR in connection with its focus on luxury goods and "lifestyle", hopes to find the growth path.
In the first quarter of 2011, sales were down 3.2% on a comparable basis. In 2010, they had gleaned 1.3% to 4.5 billion euros, an operating margin stable at 4.2%.
The distributor of cultural products is suffering from sluggish consumption in France and the decline of its major markets: technical products (hi-fi, video, television), music (CDs) and movies (DVD).
In the book, the group, which remains the largest bookstore in France, has suffered from competition from e-commerce, especially the giant Amazon.