Tim Cook, who has the difficult task of succeeding the iconic Steve Jobs at the head of Apple, can not be content to launch attractive new versions of the iPhone or the iPad.
The new group general manager at the apple will need a revolutionary product to prove that he has the shoulders to succeed Steve Jobs, and this could result in 2013 by an assault on the television show over the Internet, consider the Analysts and industry experts.
Described by Steve Jobs hobby, Apple TV – a small box launched in 2006 to connect a plasma or LCD TV to the Internet – is also one of the few missteps of the group during its dizzying ascent.
If Tim Cook succeeds where Steve Jobs has failed, the one we rented engineering operational answer to all those who question his strategic vision.
"Television is the obvious gap in the range of Apple products," said John Jackson of CCS Insight."There is constant pressure to innovate (but) the momentum of Apple that they do not need to reinvent the TV screen in the short term."
TV lounge connected to the Internet has long been considered the next big step in new technologies but so far no one has managed to launch a product that is unanimous.
If they agree on that path, Tim Cook and his band will then join a field already well occupied, including Microsoft, Google, Sony and Samsung.
"The Grail is the living room," said David Rolfe of Wedgewood Partners, of which 9.5% or nearly a billion of its portfolio is devoted to Apple.
"They will install them only if they can offer a better product than the existing ones."
OBSTACLES
But the intentions of Steve Jobs, Tim Cook and now on the front of the television are far from clear.Persistent rumors swell around an Apple TV that integrates services and content in an iTV, but some wonder if the television industry, in trouble, is ready for a revolution Apple.
The current market offers a range of disparate offerings, the viewing of streaming video via the video game consoles like Microsoft's Xbox to Google televisions sold by Sony, Samsung and others.
Apple was "the first to follow the pioneers in the market for digital tablets in digital music, in the area of smartphones," said Mark Mulligan, independent specialist in digital media."They expect a market to be cleared, learn from mistakes and then launch and are better than any other before."
Analysts estimate that it takes easily to Apple five years to fully develop a new product, so is Steve Jobs has already paved the road to television or Tim Cooks should begin to think about it now.
The main obstacle to this potential project could be the concerns of the entertainment industry in terms of video licensing requested by Apple, and obtained in the past for music and video on iTunes.Leaders have said that Apple had applied 30% of revenues from sales on iTunes, accused of choking the music industry.
THE IMPORTANCE OF CHARISMA
The charisma of Steve Jobs and his negotiating skills were crucial to the launch of iTunes, which has seen the growth in sales of songs instead of albums on the web. Tim Cook has not yet rubbed it, but many praise his ability to negotiate with suppliers that make the Mac, iPhone and iPad.
"This is the status of rock-star Steve has convinced these people, they were impressed by the character," said a former label executive who took part in negotiations before the launch of iTunes."Without him, Apple could never enter into the agreement."
Tim Cook has already proved his talent to the table. Peter Misek said that Jefferies is Tim Cook who led off the iPad 2 and he led the group at a time when Japan, among the countries that make the most of electronic components, has been hit by a earthquake and a tsunami.
"Tim Cook was able to double and sometimes triple the sources of components," said Peter Misek."So far, none of the competitors (Apple) was able to gain a significant market share on the market shelves and (…) the direction of Tim Cook its launch has been crucial."
Now the former head of Compaq must show that it can be more than that implements the vision of the leader, keeping intact the creativity of Apple, but also to demonstrate his instinct to stay ahead of consumer desires.
Wall Street will have on the eye.
"The market and the group need to see that Tim (Cook) has the ability to trial to build on the winning horse," said Jane Stevenson, Vice President of the Board and CEO of Korn / Ferry International.
"The market will need to see a steady stream of innovations that bear his leg."