Sony said plans to change course and 10,000 layoffs
Sony announced Thursday the outlines of a recovery plan providing for the elimination of 10,000 jobs worldwide, representing 6% of its workforce, hoping to return to profit despite the difficulty ; s division of his television.
Led by its new chief executive Kazuo Hirai, the Japanese manufacturer of consumer electronics said he wanted to strengthen its business in mobile telephony, digital imaging and gaming while seeking strategic investments in medical equipment and batteries for electric vehicles.
Sony suffers from declining demand for its televisions to compete more innovative rivals such as Apple or the American South Korea's Samsung Electronics.
"We heard the many voices calling for change of investors," said Kazuo Hirai, the new boss at a crowd of journalists gathered at Sony headquarters in Tokyo.
"Sony will change," he promised, adding that he intended to become a key player in the global market for mobile telephony.
Kazuo Hirai, who took office as head of Sony last month, said the group aimed for a total turnover of 8,500 billion yen (80 billion euros) in fiscal 2014 – 2015 and an operating margin of over 5%.
Eventually, Sony also hopes to increase to 100 billion yen in sales in the medical field, has indicated Kazuo Hirai.
In a statement released before the press conference, Sony said, anticipating a restructuring charge of approximately 75 billion yen (705 million) in fiscal year which ends March 31, 2013 .
The group intends to reduce its fixed costs 60% and 30% of its operating costs in televisions in 2013-2014 compared to this year.
Prior to these announcements, action Sony closed up 0.86% to 1,528 yen in Tokyo Stock Exchange. The Group's market capitalization has shrunk by almost 20% over the last month. Samsung is now ten times, while Apple – some Sony executives were considering buying in the early 90s – now represents 30 times its market capitalization.
Sony, like its Japanese rivals Sharp and Panasonic, has suffered in recent years a decline in demand for televisions, fierce competition and competitiveness weighed down by the strong yen.
The group said Tuesday forecast a record annual net loss of 520 billion yen (4.88 billion euros) for its 2011-2012 fiscal year, which is more than double the expected loss in February.
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